How to increase wine sales in retail

If you own and run a wine store, you know what your customers want.

From the soon-to-be sommelier to the bridesmaid on the way to an engagement party, your target customer comes to your store with one thing in mind — wine.

You’re all but guaranteed to make a sale, how can discounting and in-store promotional offers truly benefit your business?

More than you might think. A solid marketing strategy can help you boost sales, win repeat business, and spread brand awareness.

So what are you waiting for?

Here are some of our favorite ideas for online and in-store wine marketing promotions you can start right now.

Wine Marketing Tip: Don’t Be Afraid To Shake Things Up

There’s a lot to do when running a wine shop or liquor store, and marketing may be an afterthought.

It can be tempting to fall back on simple coupon codes and straightforward discounts when you're busy.

While there’s nothing wrong with the occasional discount code, they’re not likely to drum up excitement for your business or bring in new customers.

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how to increase wine sales in restaurant